Question 1

Does CWED compete with banks for loans?

Accepted Answer

No. CWED complements traditional lenders—we don't compete with them. Our Gap Financing program works alongside your bank to fill funding gaps when additional capital is needed to make a project possible.

Question 2

What types of businesses are good candidates for CWED funding?

Accepted Answer

For-profit businesses operating in one of our 10 Central Wisconsin counties that are creating jobs, expanding operations, or making capital investments. We fund a wide range of industries, but do not fund gambling operations, adult entertainment, real estate speculation, or lending institutions.

Question 3

Which loan program should I recommend to my client?

Accepted Answer

It depends on their situation. If they have a bank relationship and need $75K+, Gap Financing is the fit. If they need under $75K and don't have bank participation, the Micro Loan works. For new businesses in their first 1-3 years needing up to $35K, the Startup Fund offers the lowest rates plus mentorship.

Question 4

What collateral and equity requirements should clients expect?

Accepted Answer

Gap Financing and Micro Loans require 10% owner's equity and collateral (including personal assets with personal guarantees). The Startup Fund has more flexible terms—collateral and equity are not required, but a business plan and local mentor are.

Question 5

How long does the application process take?

Accepted Answer

Timeline varies by project complexity, but the process is straightforward: contact CWED to discuss the project, submit the application with required documents, board review, then approval and closing. We work efficiently to keep projects moving.

Question 6

Who administers the CWED fund and how do I get in touch?

Accepted Answer

The CWED Revolving Loan Program is administered by Redevelopment Resources. Contact Kristen Fish-Peterson directly at 715-340-7930 or kristen@cwedfund.com to discuss a project or ask questions.

Criteria	Gap Financing	Micro Loan Program	Startup Funds
LOAN AMOUNT	$75,000 - $1 Million+	$5,000 - $75,000	Up to $35,000
INTEREST RATE	3-5%	3-5%	1-3%
MAX TERM	5-10 years	5-10 years	3 years
BANK PARTNERSHIP	Yes	No	No
CWED'S SHARE	Up to 40%	100%	100%
OWNER'S EQUITY	10%	10%	Not required
COLLATERAL	Yes	Yes	Not required
BUSINESS AGE	Any	Any	1-3 years
MENTORSHIP	No	No	Required
BEST FOR	Established businesses with bank relationships needing additional capital	Entrepreneurs without bank relationships or smaller capital needs	New businesses in first 3 years seeking capital + guidance

For Service Providers

Service Providers Overview

Resources

Program Comparison

Loan Programs

Gap Financing

Micro Loan Program

Startup Funds

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